Prodigy, one of the first ISPs, asked frog to help envision it's future software and web offering. I led the design team that transformed the project into a multi-year engagement by proposing an innovative, integrated browser concept for families using a tablet metaphor.
We leveraged frog's industrial designers to help create 3d renderings of the browser and media player and frog's brand designers to create branded iconography.
Driving integrated interaction design from user needs.
Driving integrated interaction design from user needs.
Creative Direction: Marcus Kwan
Interaction and Visual Design: Marcus Kwan, Jonathan Jaynes, Stephen Dulaney, Daniel Gonzalez, Policarpo Wood, Mat Alancheril
Technical Lead/Strategy: Stephen Dulaney
Producers: Justin Smith, Michelle Canning
Industrial Design: Michael Vogë, Treasure Hinds, Howard Nuk
Brand design: Jean Francois DeBuren, Rick Perdue, Gregory Hom
As Prodigy was acquired by SBC/Yahoo!, we were commissioned to explore future concept studies that could leverage the promise of Prodigy's new partnership.
We formulated concepts rooted in user needs of communication and collaboration, but outside of the PC which was their only current delivery method.
You can see some of these concepts coming to fruition by others some 10 years later.
As Prodigy was acquired by SBC/Yahoo!, we were commissioned to explore future concept studies that could leverage the promise of Prodigy's new partnership.
We formulated concepts rooted in user needs of communication and collaboration, but outside of the PC which was their only current delivery method.
You can see some of these concepts coming to fruition by others some 10 years later.